Slogans
Propagandists know the value of a slogan. It is simple, catchy, and easily remembered. An involved train of thought is hard to follow. A series of arguments is hard to remember. A slogan makes thinking unnecessary. It oversimplifies by reducing a chain of arguments to a few words.
Slogans play an important part in politics and advertising. When you hear a slogan, remember that it does not tell a complete story. It is a device to capture your attention and memory.
Chapter 23 Language and Logic, in Warriner's English Grammar and Composition Revised Edition, Complete Course, John E. Warriner and Francis Griffith, 1965
Propagandists know the value of a slogan. It is simple, catchy, and easily remembered. An involved train of thought is hard to follow. A series of arguments is hard to remember. A slogan makes thinking unnecessary. It oversimplifies by reducing a chain of arguments to a few words.
Slogans play an important part in politics and advertising. When you hear a slogan, remember that it does not tell a complete story. It is a device to capture your attention and memory.
Chapter 23 Language and Logic, in Warriner's English Grammar and Composition Revised Edition, Complete Course, John E. Warriner and Francis Griffith, 1965
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